University of Virginia Under Armour’s Willful Digital Moves discussion

  • In the case study article, what market segments were identified and what segmentation strategies were implemented?
  • What do you believe are four to five key points to remember when implementing segmentation strategies?
  • Identify a new market segment that you have noticed recently (during your own shopping experience online, in a commercial ad, or in a secondary resource such as a magazine) that you believe would be a great market to explore. How might you create a segmentation strategy to reach this new market segment?