INTB 6217 Shanghai Sap Research Center case

Read SAP: Establishing a Research Centre in China (Case Attached)

  1. How can SAP’s Shanghai Research Center be successful in attracting and retaining top local researchers in China?
  2. Leaving aside the talent issue, discuss the pros and cons of locating SAP’s Shanghai Research Center in Shanghai.
    • What are your most important concerns?
    • What do you see as the greatest benefits?

Use this week’s readings, lectures, and your analysis of the case to write a 2 page (1½ -spaced) analysis that answers these questions. Use 12 point Times Roman font size with one inch margins all around.

Do not do any additional research on the company. Confine your analysis to your reading of the case and the articles assigned.