Hotel management case study about Soft Branding

The Case:

You are working as the asset manager for a large Hotel REIT. In your role, you oversee a portfolio of 9 assets in the Midwest. Your REIT is performing due diligence for the potential purchase of a 350 room full service hotel in Indianapolis, Indiana. As a part of the due diligence you are exploring how or if to associate your hotel with a major hotel brand as either a core brand or a soft brand.

paper needs to consider the following:

  • The impact of a change in ownership, given the strong local ties of the existing owners.
  • The impact of the cost of renovation, systems, fees, and uniforms on a change in affiliation.
  • The impact of improved market share if affiliated.
  • Minimum 2 pages.