Dunkin’ Donuts (DD) Sandwiches Marketing Video Analysis


  1. What is the basic customer need provided by Dunkin’ Donuts (DD) Sandwiches?
  2. What is the key situation faced by DD?
  3. List DD’s Sandwiches main strength (consumer view)
  4. List DD’s Sandwiches main weakness (consumer view)
  5. State DD’s central marketing objective
  6. Describe the typical customer purchasing behavior for Dominos (Choose one: Impulse, Habitual, Limited or Extended)
  7. Make one value creation recommendation
  8. Make one value capture recommendation
  9. Make one value delivery recommendation
  10. Make one value communication recommendation