Code Summary Log

1- Using income tax (income_byzip_pct) data and the following criteria to create ten (10) clusters of zip codes for Virginia and identify clusters where “Kebab Shop” can open a new store

  • Pct of income in each category and hierarchical clustering methodology
  • Pct of income in each categoryand k-meansclustering methodology

2-Using the Excel file (“HW02_conjoint_data.csv”) perform the following analysis.

  • Tradeoff between price andmemory
  • Market share forecast for each brand
  • Attribute importance.

3- Using HW03_Conjoin, rate the chocolates in the file and perform conjoint analysis.

(Tradeoff, Market share, Attribute importance)