BUS370 comparison of Transitional and Transformational Change

– Please include some type of secondary reference

– Excerpt from my book:

When people make incremental steps toward a preferred status over a specified period, they are making a transitional change. Transitional change includes increasingly using a device like a smartphone or gradually reducing calorie intake in order to lose weight. On an organization level, transitional change might occur through reorganization, technology integration, new product development, mergers or acquisitions, or globalization.

Transitional change seeks to accommodate the new state while maintaining functionality during the conversion. Employees usually view this change as a disruption in standard operating procedures. For example, a large public university recently switched the platform for its online courses. The change began with an informational campaign. Then, over two semesters, faculty could volunteer to be early adopters of the technology. During this phase the early adopters provided feedback to the information technology department to help the entire organization fully transition to this new technology. This strategy enabled the university to continue to deliver online learning in both the old and new formats while the technology was still in development. The entire university was then able to change to the new platform the following year.

A change that revolutionizes the organization and the ways its members think and act is known as transformational change. Transformational change is generally not reversible, because processes, behaviors, or beliefs become fundamentally different from those that characterized the previous state. Transformational change may be due to crisis, leadership transitions, culture or strategy alterations,dramatic shifts in markets, or executive coaching.”