B222B Arab open university Innovations in the Automobile Industry


Read the Case Study and answer the following questions:

1. Is the Tata Nano car a disruptive innovation? If so, what are the implications for industry incumbents? (300 word)

2. Select one car innovation that would be considered more incremental in nature, and one that would be considered more breakthrough in nature (or two innovations of your choice from another industry). Explain which of the characteristics of breakthrough versus incremental innovation your examples exhibit. (500 words)

*** Words count = 800 words.

*** In-Text Citations and References using Harvard style.

*** Case Study has been uploaded as attachments.